The growing popularity of Japanese anime songs with Gen Z

'They scream the choruses': How Japanese anime songs became Gen Z's latest musical obsession

In the past few years, there has been a significant transformation in the international music scene as Japanese anime songs, referred to as “anisongs,” have gained outstanding popularity among young listeners, especially those belonging to Generation Z. What used to be a specialized interest limited to enthusiastic anime followers has now turned into a widely recognized musical trend, with millions of fans globally enjoying these energetic tracks and their unique style.

The rise of anime culture outside of Japan has played a significant role in this musical movement. Thanks to streaming platforms and social media, anime series are now more accessible than ever. Services like Netflix, Crunchyroll, and Funimation have brought countless anime titles to international audiences, offering everything from classic shows to the latest seasonal hits. With this increased accessibility, the songs that accompany these series—often characterized by catchy melodies, emotionally charged lyrics, and powerful vocals—have also found their way into the playlists of young music enthusiasts across the globe.

Lo que distingue a las canciones de anime de otros géneros es su habilidad única para transmitir emociones intensas y una energía desbordante en solo unos minutos. Estas pistas suelen ser cuidadosamente elaboradas para coincidir con el ambiente y los temas de la serie de anime a la que acompañan, lo que significa que cada canción tiene una profunda conexión con la narrativa. Ya sea a través de la melódica voz de un emotivo tema de apertura o de los ritmos electrizantes de un cierre lleno de acción, las anisongs tienen una forma de resonar en un nivel personal con los oyentes, incluso cuando no entienden el idioma.

This link is especially intriguing for Gen Z, a cohort recognized for its acceptance of varied cultural encounters and its proficiency with digital technology. Numerous youths now find anime music through trending content on social media apps such as TikTok, where brief sections of intro or outro melodies are featured in inventive videos, challenges, and remixes. The visual and emotional appeal of these tracks, paired with unforgettable animation scenes, forms a compelling cultural attraction that engages listeners and prompts them to explore the complete songs.

Besides social media, anime songs have reached music streaming services like Spotify, Apple Music, and YouTube. These platforms, through tailored playlists and algorithm-based suggestions, introduce more listeners to this style of music. The availability of these tracks, frequently paired with eye-catching animated music videos, allows younger audiences to enjoy the songs frequently. Often, fans don’t just listen passively—they memorize the lyrics, go to anime music concerts, and join online communities focused on exchanging favorite songs and musicians.

One of the most fascinating aspects of this growing trend is the way that language barriers have become less significant. For many international fans, understanding the Japanese lyrics is secondary to the emotional impact of the music itself. The melodies, the vocal performances, and the sheer energy of the songs transcend linguistic differences. This mirrors a broader cultural shift in which younger generations are more willing to embrace foreign languages and cultures, driven by curiosity and a desire for new experiences.

At the heart of this movement are the artists and bands who create these unforgettable songs. Groups like LiSA, Aimer, YOASOBI, and RADWIMPS have garnered massive followings not only in Japan but also among international fans. LiSA, for instance, catapulted to global fame with her hit “Gurenge,” the opening theme for the anime “Demon Slayer,” which became one of the most streamed Japanese songs worldwide. These artists often straddle the line between traditional J-pop and rock influences, while also bringing their own distinct style that aligns perfectly with the anime stories they support.

Live performances of anime songs have also seen an increase in popularity. Anime music festivals and concerts, which were once mostly limited to Japan, are now being held in cities across North America, Europe, and Asia. These events draw enthusiastic crowds who sing along passionately to every word, regardless of language. The communal atmosphere at these concerts highlights the unifying power of music and shared fandom, something that resonates deeply with Gen Z’s desire for connection and authentic experiences.

The rise of anime songs can also be viewed as part of a larger cultural phenomenon: the globalization of entertainment. Just as K-pop has taken the world by storm with its own blend of catchy tunes and polished visuals, Japanese anime music is carving out its own space in the global music scene. The success of K-pop paved the way for more openness toward non-English music, and anime songs are now benefitting from that increased acceptance. Young listeners today are more adventurous with their musical tastes, unafraid to explore genres and languages beyond their own.

Additionally, anime has evolved significantly in recent times. Once regarded as a niche interest for a specific audience, it has now become mainstream in numerous nations. Major anime movies such as “Your Name,” “Weathering with You,” and “Demon Slayer: Mugen Train” have shattered box office records while receiving global praise. The music featured in these films and series is crucial for their narratives, providing an emotional depth that resonates well beyond the end credits. Consequently, the tracks connected to these productions have become cultural landmarks themselves.

Many enthusiasts find that anime music opens the door to a greater understanding of Japanese culture. The allure of the songs extends beyond their melodies, prompting interest in the language, customs, and creative forms that define their beloved anime. This intrigue in cultural elements encourages a deeper interaction with various aspects of Japanese entertainment, such as manga, video games, and fashion. Thus, anisongs represent more than mere tunes; they contribute to a broader cultural dialogue that enhances the experiences of young people around the globe.

The emotional themes within anime soundtracks deeply connect with the values and experiences of Gen Z. Numerous anime shows delve into intricate subjects like friendship, determination, self-discovery, and conquering challenges—topics frequently echoed in the music that accompanies them. These themes of strength and optimism align with a generation facing a world that grows ever more unpredictable. In the lyrics of an anime’s opening theme, young audiences discover encouragement, solace, and a sense of empowerment, fostering a bond that surpasses mere entertainment.

Additionally, the extensive range in anime music offers something for all types of listeners. Whether it be lively pop tunes, emotive ballads, or powerful rock pieces, the wide array of genres allows for personalized song choices that match individual preferences and emotions. This abundance of music genres makes anime tracks a versatile option for any playlist, whether seeking inspiration during exercise or solace after a challenging day.

As this movement persists in gaining momentum, it is evident that anime music transcends being a transient trend and has established itself as a major and enduring part of the worldwide music landscape. For Generation Z, these tracks represent more than mere catchy rhythms—they resonate with their feelings, their aspirations, and their yearning for connection in a world that is becoming increasingly intricate. With the continual production of more anime series each year and the growth of global fan communities, the impact of anime songs is set to broaden even more in the future.

Ultimately, anime music is distinguished by its authenticity. Each song aims to enrich a narrative, stir emotions, and create a memorable experience. This genuine quality appeals to young audiences who appreciate true expression in the content they engage with. As more fans explore upcoming anime series and their associated music, the connection between anisongs and their expanding worldwide audience will only grow, fostering a lively, cross-cultural musical trend that is on a steady rise.

By Emily Young