Nissan and Honda are reportedly considering merging for a competitive advantage in the global automotive market
Japanese automakers Nissan Motor and Honda Motor are reportedly in discussions regarding a potential merger The Nikkei newspaper. The move, which could reshape the global automotive landscape, aims to improve their ability to compete in an industry that is rapidly shifting towards electric vehicles, autonomous technology and intensifying competition from Chinese automakers and Tesla .
The report suggests that the two companies are considering operating under a holding company, with plans to formalize their intentions through a memorandum of understanding in the near future. Additionally, the potential merger could bring Mitsubishi Motors, in which Nissan holds a 24% stake, under the same corporate umbrella.
If realized, the combined Nissan-Honda-Mitsubishi venture would result in annual sa...